Rethink
We are rethinking what a normal first phone should be.
Children do not need unrestricted internet, social media exposure, or addictive digital environments from day one. Technology should support healthy development and gradual independence.
Our Story
We are rethinking what a telecom company can be.
Rebel Telecom is creating a safer, healthier introduction to technology.
Smarter, safer devices for kids, SIM plans with purpose, and a community-powered give-back model all working together in one ecosystem for the betterment of children.
Connected. Not Consumed.
Rethink. Reinvest. Empower.
These three principles shape everything we do.
Reinvest
A percentage of every account is reinvested.
Telecoms should not only profit from young people. They should invest in their future too.
Empower
We empower families to build healthy digital habits with confidence.
- Children gain independence gradually.
- Parents regain peace of mind.
- Schools gain alignment and support.
This is bigger than a device. It is a collective commitment to raising a generation that is connected, not consumed.
A digital world built for adults.
Kids & Tech
The Good
- Independence
- Safety
- Connection
- Essential digital skills
The Troubling
- Social media exposure
- Algorithm-driven content
- Digital overwhelm
- Anxiety & isolation
- Conflict at home
- Classroom distraction
- Loss of parental control
- Bypass parental controls
Children today are growing up in a digital world built for adults, where the first phone has become a difficult trade-off.
On one hand, it offers independence, connection and essential digital skills; on the other, it opens the door to an environment never designed for children. One shaped by social media exposure, algorithm-driven content, rising anxiety, stress and isolation, and a growing disconnect from real-world relationships.
Existing parental controls are easily bypassed, leaving parents feeling the pressure while schools are left to manage the consequences.
There must be a better way.
The Rebelution.
Rebel Telecom was built to create a healthier first relationship with technology — not by removing children from the digital world, but by redesigning how they enter it.
Join the Rebelution
The 3-part Rebelution:
Built for everyone who cares.
Rebel is for anyone who wants to make a difference. Join as a parent, an individual, a student, or a business to help fund a healthier future for kids.
Children
A safer, healthier introduction to technology and independence.
Parents
Guidance, confidence and peace of mind without constant digital conflict. You do not have to choose between banning phones or surrendering control.
Schools
Healthier digital behaviour, improved classroom focus and a funding model aligned with student wellbeing.
Communities
A meaningful way to reinvest into the next generation.
Built with heart, experience, and a belief that children deserve a better introduction to technology.
Founders Munur Shah and Eli Samuel are both parents who experienced first-hand the growing tension most families face around technology.
After working as a coach with families affected by screen addiction, anxiety and digital conflict, Munur saw the same concerns repeated again and again:
Parents did not want to eliminate technology. They wanted a healthier, manageable first step that would keep them in control of safeguarding their children’s habits and wellbeing.
At the same time, Eli recognised a deeper problem with the telecom and smartphone industry:
The industry was lagging to create a responsible first phone for children. It had simply handed down adult devices and layered restrictions on top.
Together, they decided to build something fundamentally different. Combining therapeutic expertise with deep technical innovation, they created a purpose-built smartphone and ecosystem designed for children, families and schools. Not anti-technology, but pro-childhood.
The people behind the Rebelution.
Munur Shah
Co-Founder & CEO
Munur is the Co-Founder and CEO of Rebel Telecom and a recognised expert in screen addiction and digital wellbeing. A certified NLP Master Practitioner and author of Screen Addict, he leads Rebel's mission to create technology that supports healthy digital habits.
Eli Samuel
Co-Founder & CTO
Eli is a technology entrepreneur on a mission to make smartphones safer for families. As Co-Founder and CTO, he leads Rebel’s controlled mobile platform — combining custom Android systems, managed devices and network services into a safer way to connect.
Jessica Druker Horwitz
Business Storytelling & Strategic Comms
Jessica is a strategic communications leader, writer and NLP practitioner who helps businesses turn big ideas into clear, compelling stories. She creates the messaging strategies and content that share Rebel’s mission with families and partners.
Kristian Bolton
Lead Quality & Systems Engineer
Kristian brings more than 28 years of experience in quality assurance and software delivery across retail, gaming and financial services. He turns complex technical challenges into practical solutions and keeps Rebel’s platforms working flawlessly.
George Lovatt
Content & Engagement Specialist
George is a content marketing and social media specialist with a background in journalism, SEO and digital marketing. He creates clear, engaging content that communicates Rebel’s mission for healthier technology to a wider audience.
Laura Bloomberg
Education Channel Lead
Laura is an education specialist with over 30 years’ experience supporting children, educators and schools. Founder of Dyslexia Understood, she leads Rebel’s school partnerships to help create more focused, supported learning environments.
Tas Boga
External Advisor
Tas brings extensive financial services and technology delivery experience across the UK, Canada and global teams, bringing clarity and structure to complex initiatives. She also supports start-ups and female founders as an angel investor.
Beker Shah
Head of Platform & Digital Experience
Beker is an Oxford University graduate in French and Turkish who brings strong analytical skills and a global perspective to Rebel. He plays a key role in curating the Rebel App Store and our safer digital ecosystem.
Ian King
Operational Strategy
Ian brings extensive experience in consulting, transformation and operational leadership. Known for his calm, practical approach, he helps teams simplify complex challenges and deliver on Rebel’s mission efficiently.
Melanie Shah
Lead Wellbeing & Emotional Resilience Advisor
Melanie is an intuitive therapist specialising in EFT, NLP, hypnotherapy and life coaching. With degrees in Psychology and Finance and 30+ years of international business experience, she brings scientific insight and holistic healing to Rebel’s wellbeing mission.
Built by parents. Backed by purpose.
Therapeutic expertise and technical innovation, combined to create the first truly child-first smartphone ecosystem.